The business magazine The Economist is questioning the rise of China as part of its "Where do you stand?" advertising campaign. Two posters, totally different of course, have been created. Here is a summary of what each one is saying.
China Is A Threat To The West
And you, what do you think ? Is China a threat or a friend to the West ?
China Is A Threat To The West
- China spends about $100 billion on defence, almost three times as much as a decade ago, and nearly twice as much as Britain.
- China cracked down on minorities in Tibet and Xinjiang and persecuted campaigners like the Nobel laureate, Liu Xiaobo.
- China’s hunger for raw materials is exhausting the earth and bolstering corrupt regimes in the developing world.
- China makes a fifth of all the world’s goods. It kits out the West’s consumers and finances the West’s borrowers.
- China goes out of its way to emphasise that it wants a “peaceful rise”. No other great power in history has done that.
- China is the world’s biggest investor in green technology.
The two posters were placed next to each other, displaying both sides of the argument around China, at various media sites in the UK towards the end of June. The ads aim to attract new readers, in order to change people’s stands on the magazine, seen as exclusively reserved to high-powered business people.
Below you can see the posters on the London underground.
As for me, I have some difficulties to express my opinions on China. That is why i found this campaign rather interesting. Because The Economist have been reflexing upon pros and cons, and has tried to reach as many people as possible by doing an efficient campaign. If you were on London this summer, I guess you couldn't have missed it !
And you, what do you think ? Is China a threat or a friend to the West ?
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